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Pick up today’s Globe and Mail for a full page article on Jeremiah Chechik’s imitation movie trailers for RBC’s newest mortgage campaign! Designed to speak to the current generation of first-time home buyers, Chechik created three spots that cover the different reactions people have to the stresses of buying their first home: drama for the overwhelmed, romantic comedy for the excited lovers and utter horror for the rest of us.
See the spots here!