Scarborough Health Network Asks Toronto to Help Close the Healthcare Gap

January 14, 2022

‘Scarborough Health Network (SHN) Foundation is launching a historic new campaign, ‘Love, Scarborough,’ to support their goal of raising $100 million in funds to help close the healthcare gap. The integrated campaign, created by Ogilvy Toronto, launches this week, and will be featured across TV, cinema, print, radio, and online.

SHN Foundation and Ogilvy worked with Revolver Films on production of the launch film, OPC and Undivided on the social content and OOH and Liiift Studios to develop the unique ‘Scarborough Sans’ font used in the campaign. Editorial across the campaign was done by School Editing, sound by SNDWRX, colour by Alter Ego and online by Fort York. MediaCom managed media planning.’

Directed by Scott Cudmore for Revolver Films. Read the full article on Little Black Book.