Garmin’s Latest Golf Campaign Finds Power in Pursuit, Not Perfection
April 17, 2025The Garmin team and Revolver Films director Ross Allen break down their latest campaign, exploring why this was the right way to make noise in a competitive space, writes LBB’s Jordan Won Neufeldt.
When you really get down to it, there’s not a single sport out there that can truly be played perfectly. No matter how good you are, no matter how recognisable your talent is, you’re never going to play a game and literally do every little thing flawlessly. It’s just impossible.
Of course, that’s never stopped people from trying – and loving the experience of doing so. A particularly strong example of this is golf. The perfect game might arguably require even more than achieving the improbable and hitting a hole-in-one on every single stroke, but when the weather gets warm, you’ll never see a course devoid of eager competitors swinging away, day after day. Their love of the sport, and the thrill of the chase, is all they need to keep trying, which is exactly what Garmin has captured in its latest campaign for its line of golf tech. Read more here: