Director Ross Allen directs the ‘Just Sounds Different’ campaign
May 8, 2026The ‘Just Sounds Different’ campaign from Battery features Team RBC’s roster of professional golfers: Sam Burns, Sahith Theegala and Nick Taylor
RBC has unveiled its latest campaign from Battery, which takes a notably different approach to sports marketing – one that leans into sound, restraint, and craft over the typical spectacle.
With the golf season in full swing, RBC has launched ‘Just Sounds Different’, featuring Team RBC’s roster of professional golfers: Sam Burns, Sahith Theegala and Nick Taylor, alongside newly signed Shane Lowry. But instead of the usual highlight-reel treatment, the campaign strips everything back to focus on the sensory details of performance.