Molson Canadian’s New Batch of Beer Was Poured Through the Stanley Cup

July 13, 2021

“NHL fans up north can drink like champions”

Hockey fandom in Canada can cause emotional complications, and sometimes requires a Zamboni/vacuum contraption to clean up the mess.

Molson Canadian humorously illustrated such points in recent campaigns. Now, with the playoffs in full swing, the brand returns with its most stirring NHL-themed promotion yet.

Directed by Mark Bone for Revolver Films. Read the full article on Muse.