Nile Coffee Club Launches ‘Good Enough To Fight For’ Campaign with Myles

October 17, 2024

Toronto – Nile Coffee Club has unveiled its latest online campaign, “Good Enough To Fight For,” directed by Myles from Revolver Films. The commercial captures a chaotic morning after a party, featuring guests in various states of disarray. The ringing doorbell signals a Nile Coffee delivery, prompting a frenzied scramble to the door, all set to Vivaldi’s violins.

The campaign concept originated from a lighthearted conversation between Myles and Nile Coffee co-founder Sandrine Somé, reflecting on how coffee can revive partygoers. Myles embraced the challenge of blending humour with dramatic choreography, working closely with DOP Shady Hanna to create visually striking scenes. Editor Leah Lalich further enhanced the project’s vision in post-production.

Myles expressed his artistic intent, stating, “I love taking everyday moments and cranking the intensity to one hundred.” He aimed for a nostalgic feel reminiscent of early 2000s commercials, making it perfect for Saturday morning viewing.

Read the full article here