Real Canadian Superstore redefines what makes Canadian cuisine

July 13, 2021

“To make sure everyone is welcomed in its aisles, 123w’s first campaign for the grocer wants to ensure Canada’s diversity is reflected in the food we eat”

A few dishes and snacks immediately jump to mind when thinking of “Canadian foods,” but with country always finding pride in its diverse and multicultural demographics, Real Canadian Superstore’s new campaign proposes that our national cuisine should be just as welcoming by adding a few new flavours to Nanaimo bars and ketchup chips.

Directed by Scott Cudmore for Revolver Films. Read the full article on Strategy.